About.

I have a history of working with new and growing businesses,
academic institutions and not-for-profit organizations, all of
them seeking to lend vision to their voices.

Whether it be the establishment or reframing of your brand or identity,
the illustration of an idea or narrative, the generation of a web site
or something new to the radar, my goal is singular:
to know my clients and to communicate their visions
as clearly and beautifully as possible.

If it can be printed, promoted or posted online,
I can help you realize it.

- Raymond Prucher

Credentials.
What are the five tenets? They are the code I work by.
  1. Primum non nocere. First, do no harm. Borrowed from the medical profession. A sound way to live.
  2. Have passion. At Home. Work. Wherever.
  3. Measure twice. Cut once. Learned from my grandfather. The reason I still have thumbs.
  4. “When I am working on a problem, I never think about beauty ... but when I have finished, if the solution is not beautiful, I know it is wrong.”
    — R. Buckminster Fuller When form and function are married, there are no ugly babies.
  5. Commit one creative act every day. Keeps me and my clients smiling.